# Bay Media AI — Full content index > Done-for-you AI video production agency for B2B brands across the UK and EU. This file concatenates the canonical text of Bay Media AI's primary pages and published news stories so AI search systems can ground answers in our content without parsing the JavaScript shell. ## About Bay Media AI Bay Media AI is a UK-based AI video production agency. We plan, write, produce and deliver professional video for B2B brands across the UK and EU using a hybrid of traditional craft and modern AI tooling. Our work spans brand films, product explainers, animated formats, social cut-downs and full case-study videos. Clients hire us when they want cinematic, on-brief output without the overhead, slow turnaround or unpredictable cost of a traditional production house. What you get is end-to-end ownership: strategy, scripting, voice, edit, motion design, sound, captions and delivery — all handled by our team. You stay in the loop through a small number of structured reviews; we handle the rest. ## How we work 1. Discovery call — we understand the brief, audience and goals. 2. Concept and script — written treatments tailored to your brand voice. 3. Production — assets generated, captured and assembled with our AI-native pipeline. 4. Review rounds — focused feedback, no endless ping-pong. 5. Delivery — final masters plus social cut-downs, captions and platform-ready formats. Most projects ship in days, not weeks. ## Key pages - Home: https://baymedia.ai/ - Work (portfolio): https://baymedia.ai/work - Case studies: https://baymedia.ai/case-studies - About: https://baymedia.ai/about - Book a call: https://baymedia.ai/book - News: https://baymedia.ai/news ## Recent news stories ### Navigating New York's New AI Video Disclosure Law: What Brands Need to Know _Published 2026-06-04 · announcement_ On June 9, 2026, New York's synthetic performer legislation takes effect — fundamentally changing how brands use AI in marketing. Here's what you need to know to stay compliant. On June 9, 2026, New York's synthetic performer legislation takes effect — and it fundamentally changes how brands use artificial intelligence in their marketing campaigns. For companies leveraging virtual avatars, digital twins, and AI-generated spokespeople, the rule book has been rewritten. Failing to adapt carries steep penalties, but compliance does not have to stall your creative momentum. At Bay Media AI, we have spent months preparing our technology, workflows, and legal frameworks for this exact moment. Here is a definitive, compliant breakdown of the new law, how it impacts your organic and paid social strategies, and how to future-proof your video assets. 1. What is the New York Synthetic Performer Law? The legislation (Senate Bill S8420A) focuses on consumer transparency in digital commerce. Under the statute, any commercial digital or social media content featuring an AI-generated human likeness — termed a "synthetic performer" — must include a clear and conspicuous disclosure. The state's primary objective is to prevent commercial deception, ensuring everyday consumers can easily distinguish between real human brand ambassadors and virtual ones. The Financial Stakes of Non-Compliance The law introduces a strict civil penalty structure. For brands running undisclosed virtual models or actors to New York audiences, the costs accumulate fast: First Violation: Civil penalty of up to $1,000 Subsequent Violations: Fines scaling up to $5,000 per individual offense That "per offense" framing matters. A national paid campaign running dozens of undisclosed AI-generated ad creatives simultaneously does not attract one fine — it attracts one per asset, per violation. At scale, non-compliance is not a minor legal footnote; it is a budget event. And because digital algorithms serve content across state lines, any brand executing national campaigns or maintaining a public social presence accessible to New York residents should treat this as a functional nationwide standard. 2. Paid Ads vs. Organic Social: Where Does the Law Apply? A common point of confusion is whether these transparency requirements apply only to paid media or to standard social feeds. The short answer: it applies to any asset with commercial intent. The law evaluates the purpose of the content, not the distribution budget. Content Type Regulation Status Compliance Requirement Paid Campaigns (Meta, TikTok, Google, YouTube Ads) Covered Strict, conspicuous disclosure mandatory Organic Brand Posts (Grid videos, Reels, TikToks promoting a product) Covered Disclosure required if the post drives commercial value Sponsored Influencer Content (Paid brand partnerships using AI avatars) Covered Disclosure required by the publishing entity Expressive Content (Creative short films, editorial, entertainment) ✓ Exempt No disclosure needed under artistic exceptions Key Exemptions to Keep in Mind Disclosures are not legally mandated when your AI video falls under: Backgrounds & Environments: AI-generated product backdrops, stylized visual effects, or synthetic environments that do not feature virtual humans Localization Tools: Using AI specifically to translate the voice or language of a real human actor who consented to the original performance — notably, this exemption creates a legitimate, compliance-free route for brands adapting existing spokesperson content across language markets Expressive Works: Fictional entertainment, independent films, news commentary, documentaries, and editorial content 3. How to Properly Format an AI Video Disclosure To comply, your disclosure cannot be buried. The statute mandates it be "conspicuous" — meaning a consumer cannot reasonably miss it during a standard viewing experience. A tiny note hidden in a caption block or micro-text in a low-contrast corner of a fast-moving frame will fail a compliance audit. Compliant Best Practices Bake text into the video track. Do not rely on platform captions. Overlay the disclosure directly onto the vi Source: https://baymedia.ai/news/navigating-new-yorks-new-ai-video-disclosure-law-what-brands-need-to-know --- ### Fostering Young Creative Talent Initiative _Published 2026-05-29 · announcement_ Bay Media is in talks with private school groups internationally to find aspiring creators in AI. Bay Media is in talks to develop a Young Creators Initiative with an international school group. The initiative will be focused on giving young creators a chance to learn and grow with real world experience and real projects. Source: https://baymedia.ai/news/fostering-young-creative-talent-initiative ---